The name. I like a name that works on multiple levels. For Solid State, I took inspiration from three places: (1) Solid-state electronics replaced failure-prone moving parts starting in the mid-1900s. These new electronics, which are still being developed today, are more reliable, steady, and higher performing than those that predated them. I like this story of improvement and transformation. (2) Solid-state batteries are also a "technology of tomorrow" that are in development and pre-production right now in 2026. My energy-industry work and passion for future-forward thinking both layer into the name Solid State in this regard. (3) Finally, my background in policy at the State level adds a third layer of triple-entendre to the name. 

​

The Logomark. My logomark is inspired by mid-century technical objects like a radio dial, an LED readout, or a watch face. It might also be the sun, the wheel of a ship, or an abstract version of the Kurt Vonnegut asshole. There's a bit of choose-your-own-adventure here, which is absolutely the point.

​

The Color Palette. Five neutrals do all the heavy lifting in this color palette. Two related bold colors (sunburst orange and Mustard) add retro-style flair. I didn't want more than that. For unbridled chaos, wait until you see my personal portfolio.

​

Typefaces. My hero typeface is Archivo Black. The goal is to be direct and clear. IBM Plex Mono is used across the site for its thematic, tech-leaning design. My body text is all Public Sans, which has a super cool story. It was designed by the United States Web Design System to be used as a clean, legible and open-source typeface on federal government websites. 

 

Shapes. Reflecting the name, "solid state," the Solid State brand is defined by solid, unbroken shapes. I do use drop shadows sparingly as a function to identify buttons. A few moments of play break up the monotony of the professional brand that Solid State represents.

​

Message. The core idea behind Solid State is that the things worth building took a long time to become real. In all of my consulting work, I am often the voice who helps get to "the next yes" or "the next no." I aim to be your steady hand for projects that are large, tumultuous, and in need of long-term guidance.